For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Apr 11, 2023, 12:00pm EDT This article is more than 2 years old.

The Drum has inked an agreement to bring the Global ACE Awards, Marketers of the Year, and the Annual Conference \| B2B Day ...

A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

NextBee, a leader in technology driven engagement platforms and modular, cloud-based, software solutions, successfully expands SAAS marketing in the B2B marketplace through gamification in its ...

New insights from Vereigen Media explains how verified engagement and structured lead validation are helping B2B marketers ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...

Business-to-Business (B2B) Continuing Education Market · GlobeNewswire Inc. Dublin, Feb. 18, 2026 (GLOBE NEWSWIRE) -- The "Business-to-Business (B2B) Continuing Education Market Report 2026" report ...

At B2B Summit North America, award recipients will share how they fueled organizational performance through alignment, customer focus, and innovative best practices At B2B Summit, ROI honorees will ...