Futurionex announced the upcoming launch of the MicAi-X programmatic trading management suite, marking a shift in automated trading capabilities from single technical functions to a comprehensive ...
The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...
The main problem concerning the role of programmatic-buying in the video marketplace isn’t technology or business models. It’s the way people think about the supply of video. The people who have been ...
TV News Check on MSN
Is linear programmatic finally here?
The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...
LONDON, Feb. 21, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership ...
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...
In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...
Sponsored by The Trade Desk, the two categories will recognise the Asia-Pacific Trading Desk of the Year and the Asia-Pacific Trading Person of the Year. Unlike the other 'People' categories in Agency ...
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