In the coffee space, the product undoubtedly sets guest expectations as well. Taste, aroma and consistency shape how guests perceive a brand and when the product is presented well, it builds trust.

The business is more than a coffee shop. It's also an event and retail space.

Pamela is a freelance food and travel writer based in Astoria, Queens. While she writes about most things edible and potable (and accessories dedicated to those topics,) her real areas of expertise ...

The coffee shop is known for its welcoming environment and a menu packed with delicious flavors, but what sets it apart is its mission.